Promotion efforts paying off for U.S. rice


While adverse weather during the 2010 growing season resulted in lower than normal milling yields for much of the southern rice crop, with increased challenges in marketing the rice, Dwight Roberts says the industry’s promotion efforts are continuing to see positive results, particularly in Mexico and Central America.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.