Primedia Business enhances direct marketing

Primedia Business Magazines and Media has launched PrimeAG Marketing Information Solutions, an enhancement to its industry-leading agriculture publications — Delta Farm Press, Southeast Farm Press, Southwest Farm Press, Western Farm Press, National Hog Farmer, BEEF, The Corn and Soybean Digest, Farm Industry News, and Hay and Forage Grower.

As the leading U.S. publisher of farm business-related media, Primedia Business has built one of the deepest, demographically-specific data sets in the industry for direct marketing use. This dataset, known as PrimeAG BASE, is further enhanced through a strategic partnership with NewCentury Marketing Services (NCMS) to create the most complete and qualified dataset in the industry.

This new alliance results in a database with more than 1.8 billion pieces of demographic material on more than 2.1 million unique farm businesses and more than 2.4 million unique contacts. Like Primedia Business, NewCentury Marketing Services has a long history of providing farm producer direct marketing data, primarily in the consumer marketing sector.

“We are excited about the opportunity to provide our FarmIndex data to Primedia Business for their state-of-the-industry direct marketing products,” said Claus Thiles, president of NCMS. “The PrimeAG service will enable clients to greatly expand their reach into the agricultural space.”

The combined dataset contains highly qualified demographic detail such as:

  • Crop types
  • Crop acreage ranges
  • Livestock type
  • Livestock headcount ranges
  • Equipment ownership
  • Specific business categories (i.e. fertilizer dealers)
  • Farm type demographics
  • Contact names

In addition to this enhanced database offering, PrimeAG Marketing Information Solutions has developed data products, specifically focused on increasing an agriculture sector marketer's knowledge about their own customers.

“With our solutions, a client can now see the full 360-degree view of their customers,” said AnnMarie Wills, director of database business development with PrimeAG Marketing Information Solutions. “Often in business we define our customers based on their transactions with us, not on who they are or by their potential. Our data and products deliver knowledge gain, and with scaled and affordable price points that can fit any budget.”

PrimeAG Marketing Information Solutions, has developed a number of data products utilizing the PrimeAG BASE dataset including custom profiling, data enhancement and overlays, custom data management solutions, online query tools, prospect lists, and more.

In addition to data products, PrimeAG Marketing Information Solutions can custom design a lead generation or other direct marketing program. “With these resources and capabilities at our disposal, we are in an excellent position to provide creative solutions not only to data problems, but to marketing problems in general,” said Wills.

For information about the products and services provided by PrimeAG Marketing Information Solutions, contact AnnMarie Wills, director of database business development, at 913-967-1602 or [email protected]. Sales inquiries can also be made to Primedia Business Magazines and Media account representatives.

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