Goodyear's new Assurance WeatherReady tires feature a soy-based rubber compound and a new market opportunity for soybean oil.
“Goodyear and the soy checkoff share something special: a commitment to innovation,” says John Motter, United Soybean Board chair and farmer from Jenera, Ohio. “When we started working with them more than six years ago, it was just an idea, a way to build demand for soybean oil. Now, we have a tire that shows what soy can do on the road.”
Goodyear’s interest in soybean oil included a look at sustainability, a priority for many corporations throughout the United States; however, what they found was a competitive advantage – rubber compounds made with soybean oil remained soft at lower temperatures, leading to enhanced traction in dry, wet and winter conditions. Thus the name, WeatherReady.
“As we develop great products that anticipate and respond to the needs of consumers, soybean oil was one of the technologies enabling us to meet a challenging performance goal,” said Eric Mizner, Goodyear’s director of global material science.
A product advantage is something that is news to soybean farmers’ ears, as this market is just beginning.
“Businesses looking to use soy, even if for sustainable purposes, want to see not only a price-competitive product, but one that functions the same or better than their original product,” says Motter. “That’s why the checkoff works with companies such as Goodyear to test soybean oil and confirm its characteristics, so we can increase demand for our product and ultimately increase our profit opportunities.”
Goodyear’s Assurance WeatherReady tire will be widely available in September 2017, offered in a wide range of sizes, covering 77% of cars, minivans and SUVs on the road today.