USA Rice Federation’s promotional team in Mexico has produced a series of short, high-quality video spots to promote U.S. rice to consumers.
The seven 30-second videos showcase USA Rice activities in Mexico, including general events, consumer cooking classes and contests, trade show demonstrations, in-store presentations, culinary schools activities, and cookbooks. The spots are now featured on the USA Rice Mexico YouTube channel  and can be viewed individually or as a set.
In addition, a 90-second spot drives audiences to cookbooks, the website, YouTube, and other social media. The video includes nutritional data, value messaging and other facts designed to increase rice consumption.
All of the videos have been produced in three formats for use on computers, smartphones/tablets, and broadcast TV.
Mexico is the top export market for U.S.-grown rice.