Pioneer Hi-Bred, a DuPont business, has announced the launch of its newly redesigned website — www.pioneer.com  — which will quickly link growers to local, relevant and timely crop production-focused information.
"Our goal is to provide growers access to Pioneer's industry-leading expertise more quickly and easily," says Terry Gardner, North American product marketing director for Pioneer.
The most significant change is the convergence of two Pioneer websites: www.pioneer.com and the Pioneer GrowingPoint website. "Growers now will be able to access the information that was on the GrowingPoint website without having to sign in," Gardner says. Personal data, such as account access, online payments and online record-keeping remains secure and still requires the user to sign in.
Pioneer gathered extensive feedback from growers, customers, Pioneer sales professionals, employees and media to drive the evolution of its Web strategy.
www.pioneer.com features a new navigation menu that efficiently organizes information. A rollover feature displays a list of all the topics for each section, making it quicker and easier to locate content with fewer clicks.
"We have incorporated technology that allows us to approximate our users' location so we can automatically deliver local, relevant information to our customers," says Michael Boomershine, Pioneer e-business marketing manager. "Growers also can change the location if they operate across a wider geography."
Besides quicker access to local information, the site features expanded content for livestock feed and nutrition, a best-in-class agronomy library, an upgraded product performance section and more robust weather, marketing information and news.
Growers can create an account on www.pioneer.com to receive Walking Your Fields newsletter online. This exclusive agronomy newsletter written by local Pioneer experts arrives via e-mail several days ahead of the postal delivery.
The expanded livestock feed and nutrition section features videos from Pioneer experts and a new library that lets visitors quickly search for information written by Pioneer livestock experts, ranging from management issues to feeding tips. "We wanted to update the design and take customer engagement to a new level by allowing customers to access information faster and interact with Pioneer FIT services, which include harvest mapping, Pioneer FIT Field Planner, as-planted mapping and online recordkeeping, to help growers match the right genetics and traits to each acre.
"Growers should consider www.pioneer.com  as the first source for accessing crop, risk and farm management information to help them make profitable management decisions," Boomershine says.