Futures markets are not predictable, and that’s a problem

Basing marketing strategies on "feelings" may not be enough in this brave new world of reduced safety nets.

Have you ever had that feeling that the market just had to go up? If you wait to sell your crop, and it does, it creates a feeling of euphoria and gives you more confidence in your ability to market your crops at a profit.

If it doesn’t? Well, that’s a different story that leads to problems that could get worse as the new administration and some in Congress continue to chip away at what little safety net row crop producers have left.

Steve Scott, president of Scott Agri in Little Rock, Ark., talked about the unpredictability of the futures markets and how “feelings” can produce both winners and losers when it comes to selling your crops. His comments came during a presentation at the Agricultural Council of Arkansas’s spring board meeting in Forrest City.

To see another video in this series, click on http://www.deltafarmpress.com/marketing/finding-best-both-worlds-challenge-marketing.

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