New corporate name has roots in agriculture

Makhteshim-Agan of North America is not a name that just rolls off the tongue. The new company name – Adama – is much easier  but there’s been some confusion as to how to pronounce it.

Sara Zinck, national marketing leader for Adama, gave attendees some tips for pronouncing the new name of the company formerly known as MANA and the background for the name during a presentation at Adama’s Southern Consultants’ meeting in Memphis, Tenn.

“It truly has been a journey for us, a rapid change in growth, to get to the point of Adama,” Said Zinck. “I think most of you may realize we’re an Israeli-based company that was started back in the 1940s and 1950s with some of the legacy companies in Israel. There was a whole lot of growth, a lot of acquisitions to get us to where we are today.

“From the U.S. perspective, we didn’t actually have a presence until the 1990s when we first started here, but it was really since that point and time and in the 2000s that we began to have an in-field presence, starting to get guys on the ground and doing more work like the diuron material we will talk about today.”

During the meeting, Gus Lorenz, Extension entomologist with the University of Arkansas, talked about Diamond, an insect growth regulator, and how MANA worked with entomologists in the Mid-South to develop ways to use the product to help manage tarnished plant bugs.

Adama, meanwhile, is a name that represents the company’s past present and future and “our purpose in agriculture,” said Zinck.

The word Adama is Hebrew for earth. “It really reflects for us at a very fundamental level what agriculture is all about, and it all starts with the ground,” she notes. “For us, it is very symbolic and not only represents the Israeli roots of our company, but also the foundation of agriculture.”

She explained the MA at the end stands for Makhteshim Agan while the AD at the front stands for advancing the future of agriculture. The three As in the name reflect the balance of past, present and future.

To read more about the changes at Adama, visit http://www.adama.com/us/en.

TAGS: Agenda
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