George LaCour finishes challenging year with High Cotton Award

Cotton and soybeans have come full circle for George LaCour, who today received the High Cotton Award for the Delta Region. The High Cotton Award, sponsored by Farm Press and The Cotton Foundation, is presented annually to four or five growers who represent the best in conservation efforts by farmers.

LaCour, who lives in Morganza, La., and farms in nearby Lettsworth, began growing cotton in the 1980s after soybean prices, which were one of the principal crops in South and Central Louisiana, fell to $4 per bushel.

Now cotton prices have fallen on hard times - along with most other crops grown in the Mid-South. But LaCour remains determined to grow cotton and to keep his options open as he explains in this video shot on his farm near Lettsworth, La.

"I'll be growing cotton," says LaCour. "There are no guarantees. Everything that goes around, comes around. I never dreamed that corn would be $3 again, but it's $3. We're in the survival mode around here. We want to stay in the business for the next generation"

LaCour is training his next generation now. His daughter, Catherine, came back to the farm more than a year ago while waiting for graduate school and has taken to farming.

"It's very rewarding to see one of my children want to come back to the farm and take over this life," he says. "Like I've shared with my daughter, you've got to want to do it or don't do it... because there's challenges."

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