Cotton Incorporated experts to discuss efforts to increase cotton demand

Cotton Incorporated experts to discuss efforts to increase cotton demand

Robert Antoshak: “In addition to exploring Cotton Incorporated’s extensive cotton marketing efforts, the program will provide an opportunity for apparel sourcing executives throughout the industry to learn more about Cotton Incorporated’s vast research and technical programs.”

Robert Antoshak, managing director of Olah, Inc., will interview two Cotton Incorporated executives about CI’s efforts to help boost demand for cotton textiles and apparel on the next Ag Market Network teleconference at 7:30 a.m. Monday (Sept. 14).

The interview will follow a discussion of the current cotton market outlook by the Ag Market Network’s panel of experts. The panel will be discussing the figures from USDA’s Sept. 11 Crop Production Report.

The panelists include O.A. Cleveland, professor emeritus, Mississippi State University; H.W. “Kip” Butts, senior cotton analyst, Informa Economics; Jarral Neeper, president, Calcot, Ltd.; Dr John Robinson, professor and Extension specialist/cotton marketing, and Patrick McClatchy, executive director, Ag Market Network.

After the panel discussion, Antoshak will talk with Kim Kitchings, vice president of the Corporate Strategy and Program Metrics Division at Cotton Incorporated, and Kater Hake, vice president of agricultural and environmental research, about the many challenges facing cotton today.

Since its founding in 1970, Cotton Incorporated has utilized a "push/pull" marketing strategy to enhance the usage of cotton. The objective was to "push" cotton textile innovations into the market through product and process development, while building consumer demand, or a "pull," through advertising and promotion.

Although Cotton Incorporated is widely recognized as a leader in cotton promotion, the organization is also an innovator in technical research and development.

“These interviews will be a chance for companies in the global textile supply chain to learn more about Cotton Incorporated and its efforts to expand the market for cotton around the world, Antoshak said.

“In addition to exploring Cotton Incorporated’s extensive cotton marketing efforts, the program will provide an opportunity for apparel sourcing executives throughout the industry to learn more about Cotton Incorporated’s vast research and technical programs.”

“It is our intention not only to help outline the Cotton Incorporated’s various programs, but to illustrate the impact of its efforts on the entire cotton supply chain,” said Pat McClatchy, executive director of the Ag Market Network.

To listen live, call 1-712-775-7085 and enter code 969119, listen live at www.agmarketnetwork.net. Listen to an archived recording at www.AgMarketNetwork.net. During the program, questions may be submitted via Facebook (AgMarketNetwork) or Twitter (@AgMarketNetwork).

For more information about the Ag Market Network, click on www.AgMarketNetwork.net.

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