Cottton in the Market Cotton Board

Companies turn to 'Tough Cotton' technology

Cotton’s natural properties can be enhanced through application of technology innovations that allow cotton to perform in new ways. Several well-known companies have recently announced new product lines featuring Cotton Incorporated technologies.

Cotton’s natural properties can be enhanced through application of technology innovations that allow cotton to perform in new ways. Several well-known companies have recently announced new product lines featuring Cotton Incorporated technologies.

Using Cotton Incorporated’s Tough Cotton  branded technology solution, cotton can be engineered for enhanced durability over the life of the garment. Tough Cotton girl’s leggings are now available under Walmart’s Wonder Nation label. Target’s children's wear line, Cat & Jack,  has adopted Tough Cotton technology for boy’s school uniform pants, girl’s leggings and girl’s fashion pants. J.C. Penney brands Arizona and Okie Dokie are featuring Tough Cotton technology in over 6 million pairs of girl’s leggings. J.C. Penney boasts the Tough Cotton trademark with a sticker on the product at retail to ensure shoppers are aware of this play-tested technology. Tough Cotton  technology makes these items stronger and last longer for whatever kids put them through. 

Pampers announced a new line of diapers and wipes featuring cotton. According to its Web site, “Pampers Pure Protection Diapers have a cotton enhanced outer cover, which includes premium cotton, making it both soft and hypoallergenic, and Pampers is using cotton grown right here in the United States. Pampers Pure Protection diapers are also made without chlorine bleaching, fragrance, parabens, or natural rubber latex. Pampers Aqua Pure Wipes are made with carefully-selected ingredients, including 99 percent pure water and a touch of premium cotton.”

A new hoodie from Vans features Storm Cotton technology fusing all-weather function with the Vans classic California style. This water-repellent ­finish allows for the comfort of cotton, but with added protection from moisture. Vans showcases the Storm Cotton trademark within their online product text as well as on the garment hangtags at retail.

“Having this many new adoptions of Cotton Incorporated technologies speaks to the current health of the organization and the cotton industry as a whole,” says Cotton Board Chairman and Louisiana cotton grower, George LaCour Jr.

 

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