Channel brand seed to offer higher standards

Channel Bio Corp.’s group of regional seed brands is being elevated into a new, premier Channel brand committed to providing farmers the highest-level customer experience in the industry.

“Through the years, we’ve found that successful farmers desire an adviser who can provide a customer experience that increases their probability of achieving success,” said Jim Zimmer, Channel Bio’s chief executive officer. “As farming becomes more complex and challenging, we believe Channel is uniquely suited to offer this kind of customer relationship.”

“Seedsmanship” is central to Channel’s customer-first philosophy. The term refers to how the brand evaluates, produces and sells its seed products, including the seed professionals who provide sales and service support based on an in-depth understanding of their customers’ farming operations.

With this philosophy in mind, Zimmer said Channel is positioned to offer farmers the industry’s best-performing products and most innovative services. This comes through access to parent company Monsanto’s leading genetics, traits and seed treatment technologies, as well as value-added services to meet customers’ varying needs.

The customer service for which Channel Bio is known will be enhanced under the new Channel brand. “With employees and resellers working directly with farmers, we have the ability to deliver industry-leading seedsmanship to support farmer success throughout the planting, growing and harvesting seasons, field-by-field,” Zimmer said.

Channel Bio’s three regional brands, Crow’s Hybrids, Midwest Seed Genetics and NC+ Hybrids, are expected to be fully migrated into the new Channel brand by next summer. “The legacy of our three strong regional brands will be preserved in Channel, including their extensive offerings of hybrids and varieties,” said Zimmer. “However, one Channel brand will allow us to better focus our energy and resources to deliver a new standard of performance and service. It will also enable Channel to simplify and streamline our business and more efficiently manage our product lineup.”

Zimmer said a single, premier brand also means that Channel will have more resources and capabilities than the three regional brands could provide separately. “The Channel brand will be elevated in the marketplace and has the opportunity to become one of the industry’s top tier seed brands,” he said.

For the 2010 season, all Channel products with Monsanto’s Genuity traits (SmartStax corn, VT Triple PRO corn and Roundup Ready 2 Yield soybeans) will be delivered in Channel bags. All other Channel products will be delivered in legacy brand (Crow’s, NC+ or Midwest Seed Genetics) bags for 2010 planting.

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