BIG DATA was the theme of the annual meeting of the Mississippi Agricultural Economics Association Among those attending were from left John and Marie Lee Tuscaloosa Ala he is retired head of the Mississippi State University Agricultural Economics Department Gail Gillis research associate MSU agricultural economics and Dave Thomas vice president of marketing Helena Chemical Company

BIG DATA was the theme of the annual meeting of the Mississippi Agricultural Economics Association. Among those attending were, from left, John and Marie Lee, Tuscaloosa, Ala. (he is retired head of the Mississippi State University Agricultural Economics Department); Gail Gillis, research associate, MSU agricultural economics; and Dave Thomas, vice president of marketing, Helena Chemical Company.

As farmers rely more on data, worries about privacy increase

While the intrusion into privacy may not be as extensive in agriculture as in big retail, the movement is in that direction as farmers become more reliant on equipment and systems that generate vast amounts of data, says Terry Griffin, whose Griffin Consulting is located at Little Rock, Ark.

Marketers know more about you than you think they do, and if you don’t believe it Terry Griffin refers you to the story of how the Target store chain knew a teenage girl was pregnant before her father did.

“The girl received a coupon for a pregnancy test, and her father wasn’t happy about it,” he said at the annual meeting of the Mississippi Agricultural Economics Association. “The father called the store manager, called corporate headquarters, and chewed out everyone along the wa

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